Interview · Product Management · Virtual Internships

How can Virtual Internships increase the number of jobs on their platform?

A case study written for Virtual Internship’s interview case study assessment round for increasing the number of job postings on their platform

Problem

Virtual Internships needed more job postings from hosts. The interview case asked how to grow supply without pretending students were the bottleneck.

Grow supply by making posting cheap and outcomes visible, not by spamming students.
Measure listings created and fill rate, not vanity student signups.

Framed the host as the customer for posting jobs, and mapped friction in create, approve, and fill.
Proposed host incentives, simpler posting, and proof that listings get filled.

Longer write-up

Optional long-read with extra context and narrative lives on Notion.