Interview · Product Management · Uber
How could you minimize ride cancellations on Uber?
A case study to minimize ride cancellations and enhancing rider experience on Uber written as a part of Unstop interview process in the case study round
- Product Strategy
- Case Study
- Technology
- Unstop
Problem
Rider and driver cancellations waste marketplace liquidity. The Unstop interview prompt was to cut cancellations and improve the rider experience without pretending Uber can ignore supply constraints.
Decisions
- Separate preventable cancellations from supply shocks so the product does not punish the wrong actor.
- Prefer information and matching quality over blanket penalties.
Outcomes
- Mapped cancellation reasons across rider, driver, and matching failure, then ranked interventions by leverage vs ops cost.
- Proposed wait-time transparency, better match quality, and cancellation-fee experiments instead of a single punitive toggle.
Longer write-up
Optional long-read with extra context and narrative lives on Notion.