Product Management · Interview Kickstart
How did we scale the referral program at Interview Kickstart
We drove a 35x surge in leads, achieving ~6.3x ROI and cutting the CPL to ~$82.50, well below the $200 marketing average.
- Product Strategy
- Case Study
- Interview Kickstart
Problem
We drove a 35x surge in leads, achieving ~6.3x ROI and cutting the CPL to ~$82.50, well below the $200 marketing average.
Full case study
This page is a summary. The complete write-up — context, decisions, and narrative — lives on Notion.