Shipped · Product Management · Unstop
How we launched Unstop Bridge in just 3 months
Driving adoption and revenue for Unstop's T&P Automation Software by rapidly building a B2B2C platform that solved college pain points and enabled college-paid student subscriptions
- Case Study
- B2B2C
- Unstop
Problem
Tier 2 and 3 college T&P offices ran placements on email, WhatsApp, and vendor spreadsheets. Unstop needed a B2B2C campus product: colleges would not buy chaos, and selling PRO to students one by one did not scale.
Metrics
- V1 platform designed and built in 3 months via reuse of existing Unstop components
- 5 colleges and 8,000+ students onboarded in the initial phase; 15% lift in registrations
- ₹90 lakhs additional revenue through college-paid Unstop PRO subscriptions
Decisions
- Reuse existing Unstop UI and backends instead of a greenfield campus OS.
- Give TPOs a free portal, then monetize through college-paid student PRO licenses.
- Scope V1 around bulk upload, verification, and eligibility so colleges could run a real cycle in month one.
Outcomes
- Shipped a free TPO portal with bulk upload, eligibility rules, and opportunity routing, with PRO as the paid unlock.
- Reused job, competition, and profile guts to hit a 3-month deadline instead of a greenfield build.
- Validated ~₹2,000/student/year economics through college-paid bulk licenses.
Longer write-up
Optional long-read with extra context and narrative lives on Notion.