Product Management · PropTech · Mar 2022
Product Design for PropTech Space
Designing a tenant–landlord relationship app for the PropTech space — from pain points and wireframes through GTM, monetization, and AARRR metrics.
- Case Study
- PropTech
- Product Design
- GTM
Problem
Tenants and landlords lack a shared system for rent-splitting, repair requests, receipts, and payment reminders after a lease is signed — creating friction, delays, and lost documentation.
Metrics
- Acquisition: signups vs app downloads
- Activation: first payment rate; landlords adding tenants
- Retention: automatic payment setup vs active properties
Outcomes
- MVP scoped as a dual-access mobile app (tenant + landlord) with cloud sync
- USP: automated rent-splitting and shared utility invoice payments among co-tenants
- GTM via broker partnerships at lease signing; license and transaction-fee monetization paths
Full case study
This page is a summary. The complete write-up — wireframes, GTM, and metrics — lives on Medium.